- Education – BSEE, M.B.A. and Ph.D. in Marketing
- General Electric – Engineering and Product-Market Management
- GE Corporate Marketing – Marketing Consulting & Executive Education
- Lucas Industries – Marketing VP, reporting to the CEO
- Roger J. Best, Inc. – President & Owner, Marketing Productivity Software
Author
- Market-Based Management, 5th ed. (2008)
- Consumer Behavior: Building Marketing Strategy, 10th ed. (2007)
- Marketing Metrics Handbook, (2009), (www.marketingmetricshandbook.com)
- More than 50 published marketing articles
- Article of the Year – Journal of the Academy of Marketing Science
Professor
- Emeritus Professor of Marketing – University of Oregon
- Taught marketing at the University of Arizona & INSEAD in Fontainebleau, France
- Awarded 15 teaching awards including AMA Distinguished Teacher of the Year
Consultant
- 25 years in marketing education and consulting with 3M, Agilent Technologies, Airtouch, Covidien, General Electric, Hewlett-Packard, Dow Chemical, Dow Corning, DuPont, Kodak, James Hardie, Lucas Industries, MediaOne Group, Tektronix, Textron, US West and others.
Products
- Marketing Metrics Handbook (patent pending)
- MarkPlan (www.mark-plan.com)
- Marketing Excellence Survey (www.mesurvey.com)
- Marketing Performance Tools (www.rogerjbest.com)
- MarkProf (www.markprof.com)
- BIDSTRAT
- Pop-Top Filter Holder (US Patent).
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